Say goodbye to Sunday scaries! Ashli Stockton, founder ofSunday Forever, a luxury lifestyle brand offering original fashion, beauty, and wellness products, sat down with ET to reveal her self-care essentials.
Stockton, who launched the New York City-based company in 2016, wanted to create a one-stop shop for everyday wellness necessities.�
“The name Sunday Forever came from that all-too-familiar feeling of pre-Monday dread; the Sunday Scaries. … Sunday shouldn’t be a day clouded by anxiety — it’s a beautiful day for relaxation and self-care, a chance to just chill a little,” she says.�
As for her own regimen, Stockton explains, “I do my weekly everything shower ritual on Sundays. I go all out with a hair mask, face mask, a full body scrub, and I oil up from head to toe. Afterward, I slip into something comfortable, like ourSleepwalker gown or robe, and do a good blowout.”
“Then I do my evening skincare routine and whip out the face roller and the retinol. It’s like hitting a reset button and helps me feel a bit more prepared for the week ahead,” she continues.�
And while Stockton’s schedule can be hectic, she makes sure to find moments to prioritize herself every single day of the week.�
“I have a lot of hobbies that force me to stop and take a break. … I’ve learned, one too many times, that neglecting self-care leads to one place only — burnout. Carving out time for self-care is crucial because it recharges your body and mind, making you more effective, and happier, in every area of your life,” she notes.�
“Every morning starts with me, my husband, and our pups just chilling in bed with our coffee. … After that, I grab a quick breakfast, pop my supplements, and dive into a quick skincare routine,” the businesswoman adds.�
Her other go-to practices: “I love caring for my plants and cooking a few times a week, and keeping our birds and other critters fed each morning. … I also do my own manicures and pedicures every couple of weeks and I’ve been doing Pilates for the past 15+ years,” she shares.
When it comes to developing your own routine, Stockton recommends incorporating a few key must-haves to help you on your journey.
“We solve the problem of modern life’s relentless pace by providing products that encourage relaxation and self-care. … Each product, whether it’s ourhand-poured candles,luxury niche perfumes, or ourhandmade lucky charm bracelets, is created with this ethos in mind: We’re here to make every day feel a little bit better.”
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